TransUnion PRAMA – Product Launch Campaign

The PRAMA product was a revolutionary new software product that allowed customers to get under the hood of the analytics services that TransUnion offered and work with data in a new way. It allowed them to accomplish in minutes and days what took weeks or months in the past.

I led the design team through creative direction and contributed to the “node” art branding, the videos, the product naming and even the interface design of the software itself.

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